Content Marketing
Gain Trust with Reviews and Testimonials
Can you Gain Trust with Reviews and Testimonials? Online reviews about local businesses, products and services have become an everyday part of life during the consumer buying journey, a growing number of us read online reviews before buying. Which confirms amongst other things that it’s not all about price! In this second of our series of…
Read MoreThe Power of Name – Address – Phone Number (NAP) for Local SEO Ranking
This is the first in a series of articles discussing Top 5 Content Essentials on Your Website for Local SEO Rankings. This first article; The Power of Name – Address – Phone Number (NAP) for Local SEO Ranking looks at a fundamental but easily overlooked factor in local SEO ranking criteria. Adding content to your company website…
Read MoreHow to Resize an Image for Your WordPress Website
WordPress can resize and manipulate images, so I’m often asked how to resize an image for your WordPress website. But just because something can be done, doesn’t mean it should be. This is covered in the WP Quicklaunch tutorials, but here’s why manipulating images in WordPress is not the best approach. The best things come in…
Read MoreDon’t Underestimate the Value of Customer Reviews
Marketing is vital at anytime during a businesses life cycle, never more so than the early stages. As early as possible you should be considering reviews in your marketing toolkit. According to research, five-star rated businesses earn 39 per cent more clicks from Google Local than those with one-star, and these star customer reviews generate higher…
Read MoreA Look at Social Media Plugins
Social media plugins help you integrate social media feeds into your site and get your content out, giving your customers an at a glance view. They make it quick and easy for users to share the stuff they like on your site in their own networks or follow you on yours. Social media is important for…
Read MoreFeed the Google Hound for Niche SEO Results
Of all of the business, marketing or ‘self help’ books I’ve read there’s one chapter in the book How to Make Millions Without a Degree by Simon Dolan that has that stuck with me more than any other. The story is a real world account of huge success achieved step by step. When you feed the…
Read MoreDoes your website need incoming links?
If you own a website you want people to see that website. Does your website need incoming links for that to happen? Yes, a linking strategy should definitely be part of your strategy. SEO can be complex enough and we’ll not over complicate it here but let’s face facts. Google search represents one of the…
Read MoreMake blogging and content marketing work for you
Last Wednesday in Google Success Stories I introduced three people who learned how to make blogging and content marketing work for them – they achieved huge results using a simple combination of answering questions and being consistent. Think about this for just a moment. The whole online landscape has become overwhelmingly noisy, especially for those…
Read MoreGoogle Search Success Stories
We would all like our our own brand, business, charity or blog to become one of the great Google search success stories and dominate results. In our recent articles we’ve looked into some techniques and tools that can help us to understand what we need to do on our website and how to do it.…
Read MoreSetting up a Mailchimp subscriber lead magnet
A fundamental cornerstone of any website is a means of capturing visitor email addresses. This is commonly known as a ‘lead magnet’. In this article I’m going to show you the simple steps to follow when using the WP Quicklaunch Page Builder in setting up a Mailchimp subscriber lead magnet. Many of the steps such as…
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